From the start, Chad and Rachel had the dream to bring the farm back to the city. Their vision was to create a cozy farm experience that was paired with a big heart for generosity. 5000 Acres grows high quality produce for its surrounding community. They focus on organic practices that encourage soil health, and ultimately packs important nutrients into the produce they grow and sell. In addition to their Farm Share Program, they prioritize donation to local families in need, striving to provide nutrient-dense produce to all people. Their brand identity needed to communicate their focus to be a humble, home-based farm that was centered around generosity and compassion for all people, while still maintaining a timeless and tasteful minimal look.